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Dec 01, 2021

New Commercial Director for UK agri-food tech company

Elemental, the UK-based Agri-Food tech company that turns an international food processing waste problem into high value food ingredients and organo-mineral fertiliser, has announced the appointment of Paul Broster as its new Commercial Director.

With over 30 years’ experience in the meat and poultry industries, Paul’s expertise in developing OEM (Original Equipment Manufacturer) relationships will be particularly valuable as the business promotes its Pure Protein Foods® products and organo-mineral fertiliser, Thallo®. He will also oversee the development of Elemental’s patented technology licensing.

This is a further senior appointment for the business and, along with recently securing a substantial £1.37 million investment, signifies Elemental’s commitment to growth and its mission to substantially lower the carbon footprint of global meat production.

Commenting on the appointment, Dean Hislop, chief executive of Elemental, said: “Paul’s knowledge and experience in the sector will boost our efforts to reduce waste in food manufacturing by promoting high value, high protein products and fertiliser to the market.”

Paul Broster added: “What attracted me to the business is that Elemental products does not only help lower the carbon impact of meat processing, but our products are all completely traceable, which is highly unusual in our part of the food industry. There’s a full pipeline of exciting developments and further international growth on the horizon, so I’m joining the company at a great time.”

Elemental holds patents and intellectual property for an innovative food manufacturing and nutrient recovery process. The process avoids waste by capturing valuable proteins and fats direct at source and then reduces waste further by recovering the valuable minerals and nutrients from processing by-products into an organo-mineral fertiliser. These processes combine to turn an international food waste problem into valuable and sustainable products with nutritional, economic and environmental benefits.